Chromeopia

  • EVENT BRANDING
  • VISUAL IDENTITY
  • PERSONAL PROJECT
  • 4 WEEKS

Chromeopia

What if a music festival had two identities,one for the day and one for the night?

BRIEF

A self-initiated concept: brand a three-day music festival in Mumbai with the biggest names in music on one bill. The identity had to sell the experience as much as the lineup.

THE IDEA

Chromeopia is built on the contrast between day and night. By day it is bright, reflective and loud: chrome type, candy colours, starbursts. After dark it turns black and immersive, lit like the inside of a disco ball. Every touchpoint carries both modes, so the festival visibly changes as the hours pass.

Two festival posters: “Chromeopia Mumbai, 24th–26th April”, and the full three-day lineup.Six artist posters: Tyler, Taylor Swift and Fred Again on starbursts by day; Playboi Carti, Travis Scott and Drake in disco balls by night.
A Chromeopia billboard over Mumbai towers, six headliners across it.A billboard: “Witness greatness, only at Chromeopia”.Four Chromeopia wristbands: “Mumbai, 24th–26th April”.The festival’s main stage, dressed in the starburst.

Want to check out thefull event branding?

Check out the full project

NEXT UP

Packaging for Social ImpactPackaging Design, Design ResearchOpen
© 2026Sagnik Mukherjee