A model with blue hair in a striped jumper, one arm stretched towards the camera.

Surface

  • BRAND STRATEGY
  • BRAND DESIGN
  • PERSONAL PROJECT
  • 6 WEEKS
A model in a striped orange and purple sleeve, pointing at the camera.
Surface

Introduction

Surface: a surface (material) design-centric, pop-culture-driven fashion brand that empowers individuals to express their unique style. It provides an exclusive look and feel to its audience, making them feel like they’re in the spotlight.

A model in a sculpted beige top against neon pink and green blocks.

colours

#D9D9D9White
#F528BDNeon Pink
#2D2D2DBlack
#B9F71DNeon Green

Logo design

The SURFACE wordmark inside its construction box.

wordmark

Logo design

The alternative SURFACE wordmark, stacked, inside its construction box.

Alternative Wordmark

Logo design

The Surface S icon inside its construction box.

icon

Logo in colours

The wordmark in white.
The wordmark in neon pink.
The wordmark in black.
The wordmark in neon green.

Logo in colours

The icon in white.
The icon in black.
The icon in neon green.
The icon in neon pink.

Logo Grid

The wordmark on its construction grid.

Logo usage

The black wordmark on a light plate.
The white wordmark on a black plate.
The neon green wordmark on a black plate.
The neon pink wordmark on a light plate.

Logo usage

The black icon on a light plate.
The white icon on a black plate.
The neon green icon on a black plate.
The neon pink icon on a light plate.

Logo misuse

The black wordmark, barely legible on a black plate.do not use dark coloured logo on dark backgrounds
The neon green wordmark, stretched wider than it is drawn.do not stretch the logo
The icon and the wordmark set side by side.do not use the icon and wordmark together
The neon green icon, stretched wider than it is drawn.do not stretch the icon

Typography

The letterforms the wordmark is built from.

primary font (wordmark only)

Typography

Disket
mono

ABCd1234567890ABCd1234567890
Disket mono bold(96pt.)
Disket mono(96pt.)
Disket mono(64pt.)
Disket mono(32pt.)

secondary font

brand purpose

Why? How? What?
  • Purpose: We believe that fashion is a powerful medium of self-expression where we design to feel as good as it looks, inspired by the artists they admire. Where they feel connected to the world of fame.
  • Process: We achieve this by crafting innovative, surface-designed fashion that is bold, edgy, and inspired by music, art, and pop culture. collaborating with artists and tastemakers to create exclusive, trend-setting pieces.
  • Result: The result is unique, artist-driven clothing that allows people to connect with fame and express their identity through bold, standout pieces.

brand voice & slogan

Our brand voice is bold, authentic, and playful, but it’s not corporate or passive.

brand voice & slogan

“feel the fame”

“redefine the spotlight”

“break the mold, Own the fame”

“fuel your fame, own your stage”

brand voice & slogan

  • CasualFormal
  • PlayfulSerious
  • ConventionalRebellious
  • InspiringFunctional
  • InclusiveExclusive

brand position

ExclusiveBasicAffordablePremium
Surface
Bewakoof
Gen Rage
Fugazee
dfc
Veloce
A hand-brushed wordmark
Jaywalking
Bluorng
Toffle
Six5Six
A star-and-M mark
Powerlook
Veirdo
Pronk
Nobero
Bomaachi
LVN
Deadbear

Photography

A model seated on a plinth in grey denim, the wordmark above.
A model in a printed shirt and round sunglasses on a city crossing.
A poster: a model mid-stride on a blue ground, "redefine the spotlight".
A model in a sculpted beige top against neon blocks.

mockups

The back of a business card, neon pink on white.
The front of a business card.
A thank you card.
Inner packaging sleeves.
A packaging box.
Posters pasted on a wall.
A framed poster.

mockups

A tote bag carrying the wordmark.
Socks in the brand colours.
A second pair of socks.
A cap carrying the icon.
Clothing tags on a garment.
A second clothing tag.

mockups

Two phones showing the brand’s social posts.
The brand’s website on a laptop.
A membership card.
A second membership card.

thank you

Surface

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© 2026Sagnik Mukherjee